India’s celebrated javelin thrower, Neeraj Chopra, has added another prestigious title to his name—brand ambassador for Audi India. The announcement comes as Chopra was seen posing with the newly launched Audi RS Q8 Performance, a super SUV that redefines speed and performance in its class.
Audi India made the collaboration official via a cinematic video campaign shared across its digital platforms. Audi India’s latest promotional campaign captures the essence of its newest brand ambassador, Neeraj Chopra, showcasing how his focus, athleticism, and achievements mirror the raw performance and advanced engineering of the RS Q8 Performance.

Neeraj’s Winning Streak Continues
From his historic gold medal at the Tokyo Olympics to a silver podium finish in Paris 2024, Neeraj Chopra has emerged as one of India’s most iconic sporting legends. His track record includes victories at global events like the Asian Games, Commonwealth Games, and the World Athletics Championships.
Most recently, he etched his name into history books by crossing the 90-meter mark in javelin throw—a feat never before achieved by an Indian athlete.
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Audi RS Q8 Performance: Power Meets Precision
Audi’s newest performance SUV, the RS Q8 Performance, stands at the peak of the automaker’s engineering capabilities. With a 4.0-litre twin-turbocharged V8 engine, this beast churns out a colossal 640 horsepower and 850 Nm of torque.
Thanks to its dynamic drivetrain, the SUV rockets from 0 to 96 kmph in just 3.4 seconds. Its top speed is electronically capped at 305 kmph, delivering a race-track-worthy experience on regular roads.

Design That Dominates
On the outside, the RS Q8 flaunts a bolder look with aerodynamically sculpted bumpers, oversized air intakes, and Audi’s signature single-frame grille. The sharply designed rear diffuser adds to its aggressive stance, while optional 23-inch forged wheels help reduce unsprung weight.
Inside, a redesigned exhaust system not only improves engine output but also delivers a richer, deeper roar. The eight-speed Tiptronic transmission paired with a self-locking centre differential ensures optimal power delivery and control.
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Price Tag and Positioning
Offered at a premium Rs. 2.49 crore (ex-showroom), the Audi RS Q8 Performance is clearly aimed at auto enthusiasts who demand both luxury and speed in one seamless package.
Conclusion: A Match Made in Performance
This collaboration celebrates the meeting point of elite athleticism and German automotive excellence—each driven by precision, endurance, and an unrelenting pursuit of peak performance. As Chopra continues to elevate Indian athletics on the global stage, Audi’s performance fleet—led by the RS Q8—mirrors that same pursuit of greatness on wheels.